or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? this course is the first within the seo specialization and it is intended to give you a taste of seo with some fun practices to get seen in google. we hope this taste of seo, will entice you to continue through the specialization! learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. if you subscribed, you get a 7-day free trial during which you can cancel at no penalty.
to get started, click the course card that interests you and enroll. you can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. you’ll be prompted to complete an application and will be notified if you are approved. when you enroll in the course, you get access to all of the courses in the specialization, and you earn a certificate when you complete the work. if you only want to read and view the course content, you can audit the course for free. you can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device. each course builds on the previous course, especially the course optimizing a web for search, relies on data and exercises from the previous course search engine optimization fundamentals to continue your learning.
in the early days of seo, it was often sufficient to identify a few search terms with keyword research techniques and then repeat them as often as possible in a blog or website copy. in addition to providing truly useful content that matches the needs of searchers, search rankings can benefit from links from social media influencers and popular websites, which help to establish the “authority” and relevance of a page. a background in seo is also critical for a career as a digital marketing manager, as web searches can be a huge source of traffic and conversions online. business and marketing courses are very popular on coursera, and there are a wide range of opportunities to learn about seo as a specific topic or within the broader context of digital marketing strategy.
take courses from the world’s best instructors and universities. you’ll complete a series of rigorous courses, tackle hands-on projects, and earn a specialization certificate to share with your professional network and potential employers. learn at your own pace from top companies and universities, apply your new skills to hands-on projects that showcase your expertise to potential employers, and earn a career credential to kickstart your new career. our modular degree learning experience gives you the ability to study online anytime and earn credit as you complete your course assignments.
each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the seo training course: learn how to achieve sustainable organic traffic growth. free course. learn all things seo, get hands-on with seo courses and training. learn how to identify opportunities and implement your strategies with, google seo course free, google seo course free, seo certification, seo course udemy, seo course syllabus.
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