through intensive, hands-on training programs, mcdonald’s shows each owner/operator how to run a successful business and build a bright future. we believe in a partnering relationship with our owner/operators, suppliers and employees. mcdonald’s field operations and franchising staff work directly with you from the moment you enter our training program.
the primary job of the field operations staff is to assist our owner/operators in maximizing quality, service and cleanliness, which helps you optimize sales and profits. to maintain and take advantage of our leadership position, each restaurant is required to spend a minimum of 4% of gross sales annually for advertising and promoting the business. in addition, through a voluntary u.s. cooperative of mcdonald’s owner/operators known as the operator’s national advertising (opnad) fund, the company and its owner/operators combine to purchase national television advertising. mcdonald’s has an extensive ongoing training system that includes hamburger university, which offers comprehensive management courses taught in 28 different languages.
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